Thomas Gottheil, Founder & CEO
Amid increasingly high expectations of the digital shopping experiences and rampant online retail innovations, brands and merchants are competing for a bigger eCommerce market share. Add to that the complexity of rapidly evolving fragmented shopping channels like mobile, social, voice, or others. To offer a superior digital customer experience, brands and merchants need to ensure that their eCommerce operations can keep up with fast changes in the market. Although headless cloud solutions have gained enormous traction for their data management and processing capabilities, business users struggle to get their job done due to the absence of frontend management tool. Invariably, these users have to fall back on IT teams to change the look and feel of their eCommerce storefront across mobile and desktop platforms.
Additionally, headless architectures composed of a number of microservices that “talk” to each other via APIs, typically need a layer that acts almost as a conductor, requesting, compiling, assembling and delivering data from various sources into an interface that business users can work with and that can ultimately be delivered as a storefront to an online shopper. Many businesses that decide to build their frontend management solutions themselves often end up spending a lot of time and resources on building a bespoke system that’s often costly, inefficient, and difficult to maintain.
Turning the corner for brands and retailers is Frontastic, a technology provider that offers head to the headless systems. The company’s Frontend-as-a-Service allows frontend managers to create, build, and optimize their digital storefront quickly and flexibly, without any coding knowledge and with as little involvement of IT development as possible.
The differentiator for us is that marketing and IT teams can carry out their tasks independent of each other
With this platform, marketing teams can adapt and change almost every single element in a merchant’s storefront by dragging, dropping, and configuring page components within Frontastic’s editor. They can also verify changes using the live preview in real-time on any device. “The differentiator for us is that marketing and IT teams can carry out their tasks independent of each other,” says Thomas Gottheil, the Founder and CEO of the company. Marketers can focus on optimizing the customer experience and driving engagement and conversion rates. While frontend developers can focus on creating advanced new storefront features for more exciting shopping experiences, enhanced flexibility and freedom translates to greater efficiency, productivity, and business performance.
What’s more, as the platform is API-driven, any API-driven commerce or CMS system on the market can connect to it, including microservices for specific functionalities, like Search, Personalization, Payment etc. Frontastic works very closely with eCommerce, CMS, and other solution providers to integrate its API with them and deliver a perfect user experience.
Frontend-as-a-Service is a multi-tenant cloud solution. That means, the underlying codebase is automatically upgraded and enriched. No more costly and painful project upgrades every 6 months, which were mandatory for older monolithic solutions.
Plus, Frontastic also takes care of hosting the entire solution for the client from anywhere in the world.
Frontastic’s collaboration with one of its clients trading in luxury watches stands as a testimony to its abilities in providing a solution to complete their headless eCommerce set-ups and deliver innovative digital storefronts. The online store was originally launched on a monolithic eCommerce platform with a basic frontend, minimal CMS, product information management, and other backend features. With time, it became difficult to update the platform and integrate new features and services, leading to high operating costs and low innovation power. Frontastic was later brought in as the frontend layer that served as a hub in their client’s headless, API-driven eCommerce architecture.
With the platform’s standout features, such as the site editor, the client was able to update their content in the online store easily and swiftly. Moreover, Frontastic provided the client with a well-planned roadmap for future-proofing and improving the store.
Riding on the back of such success stories, Frontastic focuses on geographical expansion. The company has gained huge traction in all major European markets and has made a flying start in the US in 2020.